Should your brand be making Reels? We ran an experiment to see if Reels would boost our engagement, and overall we saw a small improvement.
The results are fun and creative, which is why Reels are so popular on the Explore page.Īnd interest in Reels is definitely growing over time: Reels offer more sophisticated editing options than Stories: you can edit clips together, adjust the layout, or add AR effects. They live in your feed under a dedicated tab. Unlike Stories, they don’t disappear after 24 hours. Instagram Reels are short videos (up to 90 seconds) that can be edited right in the app. While short-form video was already a part of Instagram posts and Stories, Reels added some new capabilities.
Reels launched in 2020 as Instagram’s answer to TikTok.
But it’s still worth paying attention to. Like Twitter Spaces, Instagram Reels is not a new social media platform so much as a new feature. You also have to give credit where credit is due: Clubhouse did inspire bigger players to their own audio-only apps (LinkedIn, Spotify, and Twitter, for a time), so whether it carries on past 2023 or not, its legacy will be felt for years to come. Since then, active users have declined more than 60%.Ĭlubhouse is staying sharp by offering new features and partnering with TED, and still hosts more than 3.5 million active users, primarily in the STEM space. (Or maybe that exclusivity was why interest was so high? In the early months that invite codes were reportedly selling for $400.) In July 2021, when Clubhouse opened up to everyone, there was a 10 million person waitlist.īut, alas, it looks like Clubhouse’s shine has faded, peaking in popularity in February 2021, when big names like Oprah Winfrey were hosting chats, and declined from there. This is especially impressive considering the app was technically still in beta-mode, and restricted to invitation-only. In between those two dates, the app exploded in popularity, acquiring two million active weekly users by December 2021. (It’s been downloaded just shy of 30 million times since its launch.) In other words: this app is hot, hot, hot.Ĭlubhouse is an audio app, featuring chat rooms where users can drop in to listen to live conversations.Ĭlubhouse made a huge splash when it was released in March 2020 for iOS. In 2022, BeReal’s usage was up 312%, and downloads were up 1,000% from the previous year. Instagram has taken note, launching its own two-camera filter to replicate the BeReal look within its own app. And you can only do a re-shot within that 2-minute window. (It’s actually two photos at once, using your phone’s front and back cameras.) You then have 2 minutes to snap a photo of whatever it is you happen to be doing. Here’s the premise:Įvery day at a random time BeReal sends you a notification that it’s time to be real. If you’re tired of the “Instagram Reality” of filters, photoshop, and faked photo ops that dominate social media, then BeReal could be for you.īut what is BeReal exactly? Created in France in 2019, the mission of this app is to create “a new and unique way to discover who your friends really are”. New social media platforms to watch in 2023 BeReal
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